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Research papers

What have we learnt from tracking sponsorships?

Sponsorship is a relatively under-researched area in most developing countries. To learn more about it, a continuous tracking system was set up. In this paper the authors share their experiences with tracking data, the evaluating effect of specific...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Srijib Maitra, Jasojit Mookerjea
March 1, 1996
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Citation

Maitra and Mookerjea (1996a, March 01). What have we learnt from tracking sponsorships?. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/what-have-we-learnt-from-tracking-sponsorships-